Learn more about custom dimensions and metrics. Save the Changes. In the Drag reports to create collection card, find the funnel report. By default the preset reports are fewer than those of Universal Analytics, however, you can use the exploration tab in order to build your own custom report. Edit existing channels, add new channels, or remove existing channels (see instructions below). Learn all about GA4 Custom Metrics. Step 3: Now click on the ‘New audience’ button. Step 2: Click on ‘ Acquisition ‘. " Step 5. The parameters populate the following dimensions: Page location (from page_location) Page referrer (from page_referrer) page_location (page URL), page_referrer (previous page URL) Scrolls. . Drag your metrics into the. You can also use custom metrics and dimensions as. To the right of the calculated metric in the table, click More [] > Copy. Last Updated: October 4, 2023. It is possible to create custom dimensions and metrics in GA4. 5. GA4 proves to be an incredibly valuable tool, offering extensive insights into your website’s performance. The following are the general syntax for Custom Metrics. In Admin, under Data display, click Custom definitions. Active 1-Day Users, Active 7-Day Users, Active 28-Day Users, Active Users, Event Count. In the Property column, click Data Streams. Click on the ‘Free form’ template. Manage accounts, properties, and users. Use AgencyAnalytics to present your clients’ GA4 metrics in a way your clients will understand. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. Universal Analytics measures screenviews in separate mobile-specific properties, whereas GA4 combines both web and app data in the same property. It is okay if the parameter is being set by more than one event, because all events with the identified parameter will feed the new dimension. In the Custom metrics tab, click Create custom metrics. [GA4] Custom channel groups; 16 of 20 [GA4] Create content groups; 17 of 20 [GA4] Differences in user counts; 18 of 20 [GA4] Cookie usage. Create your own metrics using existing and custom metrics to define a formula for a new metricCalculated metrics are metrics that combine one or more existing or custom metrics within a mathematical f. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. According to a statement from Google, the. Next, go to “Custom definitions”. You can enter the name of a metric or scroll through the drop-down to select a metric. Click Custom definitions. Since comparisons are temporally created segments there are a few limitations to it. Open Channel Groups. To create a new calculated metric in Analytics follow these steps: Sign in to Google Analytics. It’s very easy to get lost in that maze. In GA4, custom dimensions and metrics are automatically created for you from your event parameters, so to set a custom dimension or metric, you simply create a custom event parameter. ExplorationsRegistering certain parameters as custom dimensions (or metrics) can be done in the GA4 UI: Build a Funnel Report. The store from which the app was downloaded and installed. Google Analytics is adding two new metrics to GA4 properties that provide more insight into how many pages visitors view and how long they stay. It's about swapping the magnifying glass of Universal Analytics for the telescope of GA4, taking a closer look at individual user behavior, their interactions, and their journeys. First, you’ll need to go to the GA4 admin section and go to the custom definitions section. Also make sure the Scope of the metric is ‘Event’. Step-2: Click on the ‘Blank’ template under ‘Explorations’. Step 2: click on ‘All events’ and select the event of your choice. In the VIEW column, click Calculated Metrics > NEW CALCULATED METRIC. Step-1: Log in to your Google Analytics 4 property and click on ‘ Reports ‘. Helps you focus on important metrics: GA4 allows you to create custom reports that help you focus on. Implications Of Removing Rule-Based Attribution. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. The age of the user by bracket: 18-24, 25-34, 35-44, 45-54, 55-64, and 65+. The response is split. Follow the steps below: Step-1: Navigate to your GA4 reporting view and click on ‘Reports’. 2. Insert a donut or pie chart into your dashboard. How Google Analytics is organized Create an organization Switch between accounts and properties Structure your Analytics account Edit / delete accounts, properties, and data streams Move a property Delete / restore accounts and properties Access and data-restriction management Add, edit, and delete users and user groups Universal. Click Archive. You can enter the name of a metric or scroll through the drop-down to select a metric. Step 2: A new overlay will appear as below. Enable enhanced measurement: Activate enhanced measurement in your GA4 property to access more detailed insights about user interactions. ) Custom Metrics: The limits for custom metrics are similar to event-scope custom. You should create and use custom metrics to measure the characteristics of a dimension (whether default or custom dimension) that cannot be measured by any default metric. The Analytics Admin API V1, which supports GA4, does not currently have methods to create custom metrics/dimensions. Click Create new channel group to start with a copy of the default group. Step 3: Setting up your calculated field. This number is important because it can tell you a lot about your user journey on your webpage. The value of the index should be between 1 and 200. Click Configure. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report;The reporting interface between GA4 and GA3 has many differences. It is like a parking space reserved for your custom metric. You will notice that this current set up will just provide you the. [GA4] Custom dimensions and metrics; 3 of 19 [GA4] Archive dimensions and metrics; 4 of 19 [GA4] Collect data about your users; 5 of 19. Collection, processing, and reporting behavior can be customized. 3. Next steps. Event conditions let you create segments based on particular details about one or more events. Track all your clients’ key GA4 metrics in a live Google Analytics 4 dashboard. The custom metrics are user-defined metrics in GA4. 9. In GA4, with User-ID in the reporting identity, User ID de-duplication is present across all reports. Step 2: Select a GA4 property that you have access to. Click. Step-2: Click on ‘Events’ (under ‘Engagement’): Step-3: Scroll down and then click on an event name. In Admin, under Data display, click Custom definitions. Click Archive. Restricted metrics are available in metric pickers associated with reports (e. Custom metrics and dimensions. Edit existing channels, add new channels, or remove existing channels (see instructions below). (Open the report and click the ‘share’ icon in the top right - shown below. How Analytics attributes credit. Step-2: Click on ‘Engagements’. The data returned from the API is as a table with columns for the requested dimensions and metrics. In GA4, the value of custom dimensions and custom metrics are supplied by logged event parameters and user properties. Refer to this guide on setting up custom dimensions and metrics. Make sure the. Cardinality and system limitsProvide a meaningful name for the custom metric, such as " Page Load Time . Here’s the custom metric configured in GA4: Step 5: Test and Publish. Make sense of your GA4 data with your Google Ads data, SEO campaign reporting, and social media metrics. An additional benefit of Analytics generating predictive metrics is that it uses them to generate predictive audiences like Likely 7-day purchasers and Predicted 28-day top spenders that you can use as-is or as the basis for your own custom audiences. Metrics; All of these variables are customizable as per your preference or depending upon what you’re looking for. Some traffic-source dimensions include the prefix "First user" (as in ) or "Session'' (as in ) to provide more attribution information. AudiencesTable 5 - Comparison of custom dimensions and metrics; Universal Analytics GA4; 20 custom dimensions available over 4 scopes: Hit (event), Session, User, Product:. Custom dimensions and metrics are very similar, but there is one difference: A custom dimension either has an event scope or a user scope, and a custom metric always has an event scope. Another consideration to make is the number of custom dimensions and metrics you will need and if they align across your data streams. It's time to level up Learn how to create and customize your reports using GA4's powerful features!. Then you will be able to use the metric you created in GA4 Explorations or Data Studio reports. The resounding advice? “Implement it early and start playing with it now, says” Hogan. Calculated metrics in GA4. Step-5: Make sure the scope is set to ‘Event’:Follow the steps below to create a landing pages report in GA4 via the exploration report template: Step-1: Login to your GA4 account and then click on the ‘ Explore ‘ tab: Step-2: Click on the ‘Blank ‘ report template: Step-3: Rename your report to ‘ Landing Pages ‘:Archive custom dimensions and metrics. Custom Metrics Vs. Now it’s time to create a funnel report in Google Analytics 4. Google uses these three terms frequently within their interface and documentation, and they can be a bit confusing. In your Google Analytics Admin area, choose your property and visit Custom Definitions. This is two less than UA’s custom scopes which covered session and. If you want visibility into video progress, create a custom dimension based on video_percent: Event Category = engagement: Event Label = lesson-1 Custom metrics are user-defined metrics. How to export data from GA4 to Excel using the Reports tab. To open the report as an exploration: Open the Purchase journey report. 5K. This is not the case with Universal Analytics. By understanding these 10 key metrics, you can use GA4 to make data-driven decisions that will help your small business grow. runRealtimeReport This method returns a customized report of realtime event data for. Navigate to the “ Resource ” tab and select “ Manage added data sources “. Universal Analytics; 5 of 17 [UA→GA4] Migration guide for beginners; 6 of 17 [UA→GA4] GA4 migration walkthrough (videos)In GA3, users can use custom dimensions and metrics to add information to collected data. Click to remove a metric from the table header. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. Step 3: Set the Conditions of Your GA4 Alert. Adjust web session timeout. Unit of measurement Details; Currency: When you select Currency, you must also identify if the custom metric is a cost and/or revenue metric under Data type. How to create a new predictive audience in GA4. 3. e. This metric is populated automatically. Custom Metrics. If you are tracking both web and app data in your GA4 property, be sure to take the additional app traffic into consideration when comparing pageview metrics between the two. Step-2: Click on the ‘Blank’ template under ‘Explorations’. You will get a screen like the below image. 4. In addition to that, GA4 also supports 25 user scoped custom. Custom Definitions. . An event parameter lets you capture information about an event. Now all these 2147 people who visited your website have one. It. Processing. With the help of unnest and parse for dates or timestamps we can do the trick. Find your custom metric in GA4 and write down what you named it. Google Tag Manager: Create a trigger and tag in Google Tag Manager to track PDF downloads. Click the “ Add A Field ” option. OR. The following are the general syntax for Custom Dimensions. Google Analytics calculates the following ratios automatically: Daily Active Users (DAU): the number of active users in the last 24 hours. The GA4 average engagement time is calculated as a sum of user engagement durations per active user. See moreIf you want to collect information that Analytics doesn't capture with these dimensions and metrics, you can create your own custom dimensions and metrics. Add a fixed value of “1” to let the metric increment with one with each hit / event send to Google Analytics. If you are using explorations or custom reports in the Google Analytics UI (GA4) , update the saved explorations and reports to only use the compatible fields. In Event property, enter the name of the event parameter. In Metric name, enter a unique name for the new metric. Migrate from UA to GA4. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. In Event property, enter the name of the event parameter. Concluding Thoughts. Adding it at the data source level makes it easy to add the new dimension/metrics to a chart and not have to create the dimension/metrics again. This means that if you handle more than one GA4 account, it will help you analyze and understand data better in less time. The video below shows a report cooked with some of the new plugged fields by the Data Studio data source, from our Google Analytics 4 property. For example, you can create a bucket for pages with men's clothing and another one for pages with women's clothing. The calculation is the total user engagement duration seconds divided by the total number of sessions. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from the. Step 1: open a standard report that includes a conversion rate metric. g. Click Save. This means continuing to collect data in your Universal Analytics property (i. GA4 Klips templates examples. In the Custom metrics tab, click Create custom metrics. The ratios can help you understand how well you retain users over time — higher ratios suggest good engagement and user retention. For example, I have created a comparison for. Custom metrics in GA4 serve the purpose of measuring and monitoring customised numerical data that goes beyond the default metrics offered by GA4. Select the GA4 data source by clicking on the edit button. Click " Save . 3. Remember that, in GA4, custom dimensions, and metrics are replaced by. Tracking the crucial GA4 metrics, dimensions and events – making the most out of GA4. 1. Description – Add a comment. Open Channel Groups. the report doesn’t include one of the dimensions, then a blank card appears for that comparison. In both the preformatted and custom reports, you can use multiple. In this article. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. Last Updated: October 4, 2023. Metric conditions. In the row for an existing group, click > Copy to create new. In Analytics, the ad campaigns, search engines, social networks, and other sources that send users to your property are collectively known as campaigns and traffic sources. In Metric name, enter a unique name for the new metric. The suggestions will continue to improve as more data is collected. To find a dimension. Details. User dimensions & metrics (GA4) How to query default and custom user dimensions and metrics from the GA4 BigQuery export, like (new) users, active users, user id, user pseudo id, user lifetime revenue and user properties key and values. What are Custom Dimensions in GA4? With GA4 we can create our own own events using. In Event property, enter the name of the event parameter. Metrics calculation is also affected by stacking more than one dimension with a given metric. Abstract. Step-1: Navigate to your GA4 property and then click on the ‘ Admin ’: Step-2: Click on ‘ Data Streams ’ under the ‘ Property ’ column: Step-3: Click on the name of the web data stream whose web session you want to configure: Step-4: Scroll all the way down and then click on the ‘ Configure tag settings ’ link:Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. Click the “ Add A Field ” option. Review the list of entities in Analytics (e. 當 預先定義的維度和指標 無法提供您要分析的資料時，自訂維度和指標就相當實用。. Some marketers love it. Limitations of comparisons in GA4. The final step is to test the tag, triggers, and variable in your GTM container. Note: You will need collaborate or edit permissions to create, edit, and share insights. Custom metrics based on user behavior and session data. GA4 (Google Analytics 4) Metrics Tutorial with Free Google Analytics 4 Ebook; GA4 (Google Analytics 4) Custom Metrics Tutorial; What are Predictive Metrics in Google Analytics 4 (GA4) GA4 Ecommerce Conversion Rate – How to find and use it. 2 min read. Included in the table are limits on the number of custom dimensions and metrics you can create for standard and premiumproperties. 系統會使用您網站或應用程式中的自訂 事件參數 及 使用者屬性 ，建立自訂維度和指標。. After you have started tracking your website or apps in Google Analytics 4, you will likely want to create custom reports and dashboards using your GA4 data. You'll then see the Add Calculated Metric interface: To create a calculated metric you need to populate the following fields. 5. Learn more about custom dimensions and metrics. Enter a title. That means they only start collecting data from the time they are registered and configured in your GA4 property. # 18: Non-Ecommerce Value. Other dimensions and metrics that you might need are a bit harder to access. Step 1: Open the GA4 – Google Merchandise Store demo property. Step-1: Make sure that your Google Ads account is linked to your GA4 property. In Metric name, enter a unique name for the new metric. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker Studio. For all of these variables, use the plus button to pop open a menu to view and save/import predetermined and custom. Check the “Update” box for each custom metric you want to update. Step-4: Click on the three dots menu and then click on the ‘ Duplicate ‘ option from the drop-down menu: Step. Since it is the fourth version, it is called GA4. Typen aangepaste dimensies en statistieken. Creating a sample segment overlap report. We report a case study using drone-based imagery to develop a pre-disaster 3-D map of downtown Victoria, British Columbia, Canada. Setting up the GA4 custom event in google Tag Manager (GTM) Step 1: Enable scroll variables. There are two types of audiences by default: ‘All Users’ and ‘Purchasers’. January 19, 2022. Beyond dimensions, custom metrics are about counting or quantifying specific data points. And this is an example of where you can see the data in the standard reports. Optionally, add it to the GA4 navigation menu. Option #1: Apply a report filter. The first step is to configure a custom dimension. Add a dimension of ‘ event name ’. Concluding Thoughts. Hit-scope: Both custom dimensions with hit scope and all custom metrics will. Custom metrics also allow you to integrate data from outside sources (such as data from your client’s SEO platform or CRM) into GA4. , audiences, explorations) that use the custom dimension or metric. In the Calculated metrics tab, click Create calculated metric. For iOS apps, you must collect IDFA to automatically derive the Age, Gender, and Interests dimensions. Hit types like page views, social, transaction, use-timing,. For instance, you have the option to create custom metrics to track metrics like revenue per user, engagement scores, or any other specific metric that holds significance for your business. Inflow’s CallRail GA4 Configuration Tool quickly and easily creates the Custom Dimensions, Custom Metrics, and Conversion Events you need to see your CallRail data in Google Analytics 4. By understanding and effectively using custom metrics, you can gain deeper insights into your users' behavior and optimize your marketing strategies accordingly. Sign in to Google Analytics. Analytics shows an empty report or exploration with the text "No data available", the text. Learn more about custom dimensions and metrics. Jan, You are correct that the Google Analytics Management API V3 cannot be used to configure GA4 properties. We would like to show you a description here but the site won’t allow us. Metrics are individual measurements of user activity. Automated insights detect anomalies and surface emerging trends in your data. At the top of the screen, select the Funnel exploration template. How to Properly Configure Custom Dimensions in Google Analytics 4. 1 of 28 [GA4] Acquisition overview report; 2 of 28 [GA4] Audiences report; 3 of 28 [GA4] Checkout journey report;See entrances and exits. Step 4: double check if everything is set up correctly. io for free. Go back to your report, and click Data > Event. Watch this video to learn how to identify important custom. [UA→GA4] Comparing metrics: Google Analytics 4 vs. Select Custom Metrics. In Universal Analytics, you can create up to 20 custom dimensions per property. Analytics shows user-scoped dimensions and metrics in the Realtime report. Custom metrics are user-defined metrics. These reports will be migrated automatically. Metrics. Step 3: Now click on ‘Analysis Name’ to give a descriptive name to the report. 只有從網站或應用程式傳送且由 Google Analytics (分析) 收集的事件參數與使用者屬性. Understand users, sessions, and events. Click Create new channel group to start with a copy of the default group. Before you set user properties, create a user-scoped custom dimension in Google Analytics so you can report on the user property once Analytics collects the user property. In doing so, companies can add additional, previously unavailable, or outdated metadata to hits that have already been collected and processed by Google Analytics 4 (GA4). This name will appear in your GA4 reports, so use a descriptive name: Note: You can always change the dimension name later if you want. The following table provides the definition for each of these user metrics: The number of unique users who triggered any event in the specified date range. They. Instead of categorizing or labeling data, custom metrics measure it. To do that, open the report as an exploration and then create a funnel report based on the exploration. Migrate from Universal Analytics. OR. Typen aangepaste dimensies en statistieken. The response is split. Click on ‘ Data Streams ’. Whenever you create a custom parameter, you need to create a corresponding custom dimension or metric so you can see that data. For information about scopes of traffic source dimensions in. Users subject to data restrictions can add those metrics, but cannot view the results (e. The process by which campaign and traffic-source data is sent to Analytics and populated in reports has the following steps: Collection – values are sent to Analytics in. e. Create client reports that show the full picture of your marketing efforts–in minutes! 4. Custom reports and default reports with secondary dimensions, comparisons, and filters are served by larger aggregated tables with higher row limits. Typically, the information stored in custom dimensions, metrics, or events is considered static; you may, in some cases, want to overwrite the default. When configuring custom dimensions in GA3, you can set the scope of your custom dimension to ‘Hit’, ‘Session’, ‘User’, or ‘Product’. U kunt de hieronder vermelde typen aangepaste dimensies en statistieken instellen. This represents the first drone. Step-1: Login to your GA4 property and then click on ‘ Explore ’: Step-2: Click on the ‘ Blank ’ exploration report template: Step-3: Name your report ‘ [Full Referrer Report] ’: Step-4: Add the following two dimensions to the report: ‘ Page referrer ’ and ‘ Landing page + query string ’: Step-5: Add the following metric to. Content: Building Blocks of Google Analytics 4; Create Your. Follow the below steps to learn more about event renaming. Pre-made reports. Optionally, add it to the GA4 navigation menu. GA4 users can create custom metrics and dimensions to collect and measure data the tool wouldn’t automatically track—for example, information stored in a customer relationship management (CRM) system that. In the Custom metrics tab, click Create custom metrics. You can also customize a report and create an exploration to include. Step-7: Once you have discovered duplicate transactions, download this. If you're migrating from Universal Analytics and want to understand how the calculation for bounce rate is different in Google Analytics 4, see [UA→GA4] Comparing metrics: Google Analytics 4 vs Universal Analytics. In the row for an existing group, click > Copy to create new. g. You can query the Metadata API method to list all Custom Metrics for a Property; here is an example of using the Metadata API method. Click Add metric to add a metric. Now it’s time to create a funnel report in Google Analytics 4. Archive custom dimensions and metrics. Google Analytics 4. Event Scoped Custom Dimensions in GA4 – Tutorial #7 GA4 Metrics. The GA4 users metric is a key metric allowing you to understand your target audience. Google Analytics uses this information to populate engagement metrics like User engagement and Average engagement time. A list of available metrics will be presented, and you can select the ones you want to include in your report. Step 2: Navigate to the “Explore” section. Step 3: create a new custom dimension (event-scoped). Parameter: ‘shipping_info’ // custom dimension; Here is a quick support article on creating custom dimensions and metrics in GA4. The number of new unique users who logged the first_open or first_visit event in the specified date range. Save the report. g. You will have to (re)calculate them, which can require. By creating custom reports and dashboards, you can focus on the metrics and dimensions that matter most to your business. The best way to get the full value of these new features is to think outside of the box and strategize how you can use them beyond what you are doing now. With GA4, you can measure practically anything, even custom metrics. (Learn more about Custom Dimensions in Chapter 6. Reports contain statistics derived from data collected by the Google Analytics tracking code. Analytics has a number of standard and calculated monetization metrics that are considered currency values, including: The global currency type of a property (GA4) or reporting view (UA) determines the currency in which all of these values are displayed in reports. #12 GA4 Custom metrics vs Universal Analytics Custom metrics. In this article. Step 2: click on ‘Create custom dimensions’ button. #2 Minutes Stream – This stream shows the events logged in the last 30 minutes in the form of a series of circles. g. Click on ‘Create’. Evaluate user engagement. GA4 Custom Dimensions Vs. After selecting the “Event name” filter, choose “exactly matches” from the dropdown box and then type in the exact name of the custom event that you want to track: Apply the GA4 Event Filter. Whereas GA4 supports 50 event scoped custom dimensions and 50 event scoped custom metrics. Understand users, sessions, and events. Google Organic Search Traffic: This. 4. In Metric name, enter a unique name for the new metric. If you’ve enjoyed this article,. In the 'Build filter' dialog on the right, leave 'Include' selected. In total, 30 new dimensions and metrics related to ecommerce are now available in. It displays the total number of unique users who interacted with your webpage. The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product. For example, let us suppose 2147 people visited your website yesterday via Google organic search. Step 3: Click on “Funnel Exploration” report. A big change from UA to ga4 is the shift away from sessions and pageviews. Follow the below steps to archive a user property: Step-1: Navigate to your GA4 property view and then click on the ‘Configure’ link: Step-2: Click on ‘Custom Definitions’. In GA4, custom metrics are created differently than in Universal Analytics. We recently made improvements to default channel grouping for Google Analytics 4 properties. Enter a new custom metric name, description, or measurement unit for a given custom metric. , audiences, explorations) that use the custom dimension or metric. Step-2: Now click on ‘Custom Definitions’. Here are some real-world examples of how GA4 Metrics can be used to create custom audiences for Google Ads. Tracking these events no longer requires additional code or setting up Google Tag Manager (GTM) as it did in Universal Analytics, making this data much more accessible. Analytics does at least one of the following when dimensions and metrics are incompatible: Analytics grays out the dimensions and metrics so you can't select them. Click Create new channel group to start with a copy of the default group. Use Explorations to explore your data in depth and answer complex questions about it. There is also a way to have all your reporting needs, and you can connect both your Google Analytics properties (Universal Analytics and Google Analytics 4) to the Looker Studio. This means that a custom dimension should always. Name the metric, choose a parameter and unit of measurement. Some standard reports, such as the Pages and screens and Events reports, include engagement metrics by default. Get the FREE e-book on Google Analytics 4 – GA4 (142 Pages) Download the FREE ebook. , audiences, explorations) that use the custom dimension or metric. At the bottom of the page, click Configure tag settings. Step 2: Click on create field. Step 4 – List your UA events and custom dimensions and map them with the GA4 structure. The Players Module supports Google's Universal Analytics and Google Analytics 4 (the "new version") data model. GA4 - auto collected or custom event GA4 - custom dimension or metric; Measure video engagement: Event Action = video_start: Turn on "Video engagement" in enhanced measurement. If you only need one dimension or metric, look at the -- comments in the example query and copy the part you need from. While certain metrics and dimensions come pre-configured by the tool, others require. Make sure the Custom metrics tab is selected. Then add a custom metric in GTM to capture the parameter.